What's in a name?

Names and messages carry more meaning to the insiders in the beginning; probably nothing to the outsiders at all. To be successful, the difference ought to be equalised in due course. At a mature stage, it might even be reversed.

Consider how the name MAC came about:

"I named it for my favorite kind of eatin' apple, the succulent McIntosh (I changed the spelling of the name to avoid potential conflict with McIntosh, the audio equipment manufacturer)."
-- Jeff Raskin, who created the MACINTOSH computer